It’s Cheap for a Reason-Part 2

August 24, 2010

Welcome Back! Thanks to everyone who commented, emailed, and chimed in at LinkedIn regarding Part 1. It seems educating the customer is the best method. This time around, I’d like to show that low cost does NOT mean low quality.

This past weekend was BeadFest in Valley Forge Pennsylvania. It’s my yearly pilgrimage for supplies and to check out new stuff for the jewelry maker.  But more about that in a separate post. I found a vendor based in Maryland selling stretch bracelets similar to the cheap ones from Part 1. However, there was a huge difference in the quality.

Good Quality Bracelet

Clear beads, not a scratch

The crystals are not fading, the silver spacers are not peeling, and the stretch cord is sturdy. The poorly made bracelets I bought at the street fair were $3 each. This one was $4. Yep, only $1 difference, yet this one won’t break off your wrist.  Here’s another look:

Good quality cheap bracelet2

Another look.

Usually at street fairs and flea markets, customers expect “rock bottom” prices.  Obviously we can’t give away our work, especially items that take several hours, or even days to create. But one can offer low cost fun “little things” like this bracelet to introduce people to your store.

Make sure they are from a reputable vendor.

Try it on.

Take a few moments and look closely at the material.

If you wouldn’t wear it yourself, don’t offer it.

Thanks again for all the feedback, and now I move on to my Beadfest review…

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